Seamless Financing, Built Into Your Ecosystem
Enable faster, smarter access to credit directly within your platform
About Embedded Lending
What is Embedded Lending?
Embedded lending integrates credit access directly into existing digital ecosystems such as e-commerce, ride-hailing, supply chain networks, and business applications reducing friction and significantly enhancing user experience

Embedded Lending Benefits

No switching apps, no extra steps

Smarter risk assessment and better pricing for users

Financing that adapts to how users work, earn, or shop
Business Solutions
Partner with Amartha to integrate financing solutions into your ecosystem and extend access to capital for entrepreneurs in sectors including livestock, agriculture, trade, and other micro-businesses.

1
Enterprises
A collaborative strategy that integrates financing services directly into the company's platform ecosystem, enabling users to access loans without switching to a financial application.

2
MSMEs Platform
Enables MSME platforms (MSMEs) to integrate capital lending services directly into the digital ecosystem without having to build financial infrastructure from scratch.

3
Startup & Digital Platform
Integrates loan products from financial institutions or fintech platforms directly into the digital platform workflow through an API or BaaS integration model.
aDelivering impactful financial services to Indonesia's micro business
Apply for Embedded Lending by Amartha, to finance multiple borrowers all at once